Sprint now zero-rating some video, joining AT&T, Verizon, and T-Mobile
FuboTV temporarily won’t count against Sprint data caps under a new promotion. (credit: FuboTV)
Sprint is now allowing some online video to be streamed without counting against customers’ data caps, making it the fourth major wireless carrier in the US to implement data cap exemptions (or “zero-rating”).
Sprint’s first foray into zero-rating, announced last week, is for the Copa America Centenario soccer tournament being held in the US beginning June 3. Sprint has partnered with FuboTV, a soccer streaming service, to give customers access to every match if they sign up for a 60-day trial. (FuboTV costs $ 9.99 per month if customers keep it after the trial expires.) Data streamed from FuboTV will not count against data caps during the tournament, but the zero-rating will end on June 27 right after the Copa America is over.
Zero-rating plans are being scrutinized by the Federal Communications Commission. Net neutrality advocates argue that zero-rating gives an unfair advantage to services that don’t count against data caps, thus allowing carriers to favor some content over others.
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