Uber is cutting prices in more than 100 North American cities to adjust for what are typically slow winter months. The cuts, which go into effect this weekend and range from 10 to 35 percent — even up to 50 percent for airport rides in New Jersey — mean cheaper rides for customers. For drivers, meanwhile, it means less income. Uber said that lowering prices will increase demand, which will increase the number of trips per hour. The company will also offer guarantees and “24/7 incentives” to qualifying drivers to make up for the lost revenue. Uber, now valued at $ 62.5 billion, has… Read More
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