The big problem with Twitter’s new curation strategy

Twitter CEO Jack Dorsey. Photo via Flickr/Jdlasica.
Is curation the key to solving Twitter’s audience problem? As part of his return to Twitter, Jack Dorsey has capital to spend fixing the platform’s problems, but it won’t last long. First, the good news. Twitter is making money and has surpassed expectations for earnings and revenue of late. However, Twitter’s stagnant audience growth is a problem and Wall Street is impatient for solutions. The stock recently hit a new low, spawning takeover rumors — and several top execs are leaving. How will Twitter address its growth problem? The answer will punctuate the story of Dorsey’s return. Signal or noise?… Read More
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