New Groupon CEO says company is misunderstood by analysts, media, consumers

Groupon CEO Rich Williams in the GeekWire offices in Seattle.
You don’t understand us. That’s the message from new Groupon CEO Rich Williams, who penned a blog post on Thursday titled “Why We’ll Win in Local” and dispels “myths” related to the company’s past, present, and future. “Groupon is a misunderstood company,” Williams wrote. “We’re misunderstood by analysts. We’re misunderstood by media. We’re misunderstood by consumers — both those who haven’t visited our site in awhile and those who’ve never purchased from us. We haven’t done enough to tell our story over the past few years. And we haven’t always been humble about our hits and misses.” Williams, an Amazon veteran… Read More
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