Web publishers embed video and audio all the time. So why not books? Amazon is answering that question with the rollout this week of a new feature, Kindle instant book previews — letting third-party blogs, sites and apps give their users the ability to browse excerpts from books without leaving their sites or apps. “We were inspired by other media types on the web and within applications that were giving people immediate access to content, and we wanted to do the same thing with books,” explained Mike Torres, director of product management for Amazon’s Kindle Reader, in an interview this week. “We think that by doing so,… Read More
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