Tag Archives: product

Harbingers of failure: meet the customers you don’t want to love your product

Unbeknownst to themselves, some of these apparently happy consumers are actually harbingers of failure. (credit: Flickr user Peter Hilton)

A central premise in marketing seems so obvious that it doesn’t even bear scrutiny: if customers give you positive feedback on your product, that’s good. And if those people buy the product repeatedly, that's even better.

But what...

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‘Innovation studio’ Ivy Softworks unveils first product Atlas, a search engine for your digital life
Jordan Ritter of Ivy Softworks
Stealthy Seattle startup innovation studio Ivy Softworks is lifting the lid off its first set of products that aim to be somewhat of a search engine on steroids for your digital life. Atlas Informatics, the first company spun out of Ivy Softworks, is “solving a problem everyone has,” according to Jordan Ritter, the Napster co-founder who...
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Google partners with Zillow for new ‘Google Compare’ mortgage comparison product
zillowgoogle1
Google today rolled out a new Google Compare product for those looking to analyze mortgage quotes and is getting some help from Zillow Group. Google Compare for Mortgages, announced today, is a free tool that lets homebuyers and homeowners see 300 mortgages from more than 75 different lenders. It’s available now to users in California, with more states to...
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