Two decades in the big data and analytics space revealed a problem that Versium co-founders Chris Matty and Kevin Marcus believed they could solve. They observed the huge volume of data generated by...
Tag Archives: marketing
From sports news to social media marketing: Ripl raises $1.8M after series of pivots
It took a couple pivots, a lot of grit, and a little bit of sacrifice — but Paul Ingalls...
Startup Spotlight: MarketingZoom launches platform for buying and selling marketing expertise
After spending nearly a decade running a motorsports marketing agency, Tony Scott saw a major hole in the marketing field: There wasn’t an industry-standard online marketplace where clients and professionals could connect. “I began to explore the concept of a central hub...
Geek of the Week: Marketing exec David Hyslop on Seattle, ‘Shark Tank’, and the pros and cons of a moving workplace
If you’ve ever tried your luck at prospecting, chances are it involved a lot of sifting through rocks with a tin pan and a very little gold to take home in your pockets. David Hyslop’s job is to convince you there’s a better way to make like...
GeekWire Deals: Last chance to master marketing on the web with these live courses
It’s easier than ever to start a marketing campaign. Google, Facebook and Twitter let you easily target ads to specific groups, getting the right message in front of the right people. But there’s a lot more to digital marketing than just buying a few ads. With today’s...
Microsoft marketing chief: Windows Phone needs a ‘spiritual equivalent’ to the Surface tablet
Windows Weekly, with Microsoft watchers Paul Thurrott, Mary Jo Foley and TWiT founder Leo Laporte, features a wide-ranging interview this week with Chris Capossela, Microsoft’s chief marketing officer, a member of the company’s senior leadership team — and a regular Windows Weekly listener (on his dog walks). Midway through the...
Multi-level marketing mobile service provider Solavei shuts down due to ‘competitive landscape’
Solavei is done. The Seattle-based startup, which used multi-level marketing tactics to win customers for its mobile phone service, announced that it will shut down the company on Dec. 4. In a webcast that aired on Thursday, Solavei CEO Ryan Wuerch explained that his company was not able to “reach...