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General Motors bought Sidecar, gave Lyft millions, now it’s launching “Maven”

(credit: John F. Martin for General Motors)

On Thursday, General Motors launched a new “personal mobility brand” called Maven, through which the company will try to infiltrate the many ride-on-demand companies that have sprung forth from Silicon Valley. The initial business plan involves a car-sharing service, also called Maven, which will allow people to rent GM...

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