Tag Archives: images

Apple’s newest ‘Shot on iPhone’ ad showcases ‘the beautiful game’ with beautiful images

Apple’s “Shot on iPhone” ad campaign relies on imagery created by users to convey the simplest message possible: it’s pretty easy to make something pretty compelling. Or, when it comes to “the beautiful game,” as soccer is called, it only takes a moment to capture that beauty.

A new 30-second ad released on Thursday, ahead of the start of the UEFA Euro 2016 soccer championships on Friday, features color...

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Ars’ favorite science images of 2015

Science is an inherently visual activity. Yes, we can know about all sorts of things in the abstract and try to envision them in our minds. But it's one thing to hear a description of the developing brain, and another thing entirely to see one as it's developing. In some cases, images tell us things that it was simply impossible to know otherwise.

2015's science came...

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