Apple’s “Shot on iPhone” ad campaign relies on imagery created by users to convey the simplest message possible: it’s pretty easy to make something pretty compelling. Or, when it comes to “the beautiful game,” as soccer is called, it only takes a moment to capture that beauty.
A new 30-second ad released on Thursday, ahead of the start of the UEFA Euro 2016 soccer championships on Friday, features color...
Apple’s iPad and iPhone sales declined by 16 percent and 19 percent, respectively, as the technology giant’s revenue and profits fell short of Wall Street expectations in results posted this afternoon for the March quarter.
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(credit: Apple)
Apple's next press event happens on Monday, March 21 at the company's campus in Cupertino, California. We're going to be in the audience to report all of the announcements as they happen.
We've already talked about what to expect, but to recap: Apple is expected to announce a new 4-inch iPhone that combines the size...
Enlarge / The iPhone 6S and 6S Plus. (credit: Andrew Cunningham)
Apple has just released its earnings report for the first quarter of fiscal 2016, which runs from the beginning of October to the end of December. The holiday quarter is usually Apple's largest by far, and Apple still managed to grow a little even if it...
Enlarge / The iPad Pro, Smart Keyboard, and Apple Pencil were all launched in Q1. (credit: Andrew Cunningham)
It's that time again: Apple will hold its quarterly earnings call at 5pm ET/2pm PT (10pm GMT) this afternoon, giving us an update on how its products are doing and just how many billions of dollars...
(credit: Erik Mörner)
A patent trial has just kicked off in the patent hotspot of East Texas, and it's a big one. VirnetX, a patent-holding company that says it owns wide-ranging rights to Virtual Private Networks (VPNs), is facing off against Apple.
VirnetX says that Apple's VPN technology, as well as its Facetime video-messaging, both infringe the company's...
Apple had an extraordinarily busy 2015. Most of its efforts were focused on hardware and software rather than niche initiatives like CarPlay or HomeKit—we got new kinds of Macs, a new kind of iPad, and an iPhone with a couple of twists. And perhaps most importantly, it launched two entirely new platforms with new iOS-derivative OSes, App Stores, and SDKs for developers: the Apple Watch...
