Amazon has quietly changed the name of its “Amazon Mom” program to “Amazon Family” in the U.S., following a longstanding campaign by dad bloggers to get rid of a name that was increasingly out of touch with parental roles and in the 21st Century. The company is now...
‘Amazon Mom’ becomes ‘Amazon Family’ in U.S. after long campaign by dad bloggers
Amazon has quietly changed the name of its “Amazon Mom” program to “Amazon Family” in the U.S., following a longstanding campaign by dad bloggers to get rid of a name that was increasingly out of touch with parental roles and in the 21st Century. The company is now...