Univision buys controlling stake in The Onion, Clickhole, AV Club (really)

A Tuesday announcement from Univision sent copyeditors and fact-checkers scrambling to secure confirmation that, no, this was not a satirical headline ripped from the pages of satirical news site The Onion: “Spanish-language television network buys controlling stake in The Onion.”

Turns out, the news checks out, by way of the network becoming a “minority investor” of the combined entity known as Onion Inc—which includes The Onion, its sister publication AV Club, the dedicated Buzzfeed and listicle-site spoof Clickhole, and other Onion-branded content. An NPR report published before the announcement pegged the purchase at 40 percent of Onion Inc, which allegedly also includes “the right to buy the humor company outright” in the future.

Univision’s announcement made no bones about the company’s desire to reach younger, English-speaking audiences by way of this acquisition, complete with five uses of the word “millennial” (again, this is not a joke). However, the announcement didn’t specify whether The Onion‘s content would become part of Univision’s English-language, youth-targeting TV network Fusion; NPR’s report contends that the network, which has recently hired Web-savvy hosts such as Alexis Madrigal, “appears to be a key element in the acquisition.”

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Ars Technica

 
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