Uber’s newest marketing tactic in Seattle: TV ads. The ride-hailing giant is running commercials in the Seattle market to recruit more drivers to its platform. The 30-second spot, which you can view on iSpot.tv, features interviews with drivers who rave about the flexibility and extra cash that comes from working for Uber. They include a student, a real estate broker, a pizzeria owner, and others. Some say they’ve been able to pay for school or buy a house after working for Uber. One driver, Dori Guy, said she’s racked up 7,600 rides in the past 21 months. “Uber is not my boss,” she… Read More
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