Super Bowl concept video shows a bright HoloLens augmented reality future

Microsoft: Imagining the future for NFL fans

I won’t be watching Super Bowl 50 this coming weekend. But if I were, I’d want to be watching it in augmented reality.

Microsoft’s concept video, above, shows what that might look like. The first generation HoloLens developer units shown in the video, though, are perhaps a little bulkier and heavier than will be acceptable for a mass market mainstream AR headset. Nonetheless, the ideas shown within the video all feel within reach—and they all look rather compelling. Sports, with their abundant facts and figures, multiple camera angles, and action replays, make for a great showcase for high-tech products: there’s so many snazzy visualizations, 3D reconstructions, pictures, and statistics to draw on. The concept video shows this in a stylish and accessible way.

Of course, it’ll be some years before all this is really possible. Microsoft plans to have HoloLens development kits out this quarter for $ 3,000 each; mainstream units at mainstream prices are clearly still some way off. This kind of experience also needs a ton of software to be written, and it needs clever integration with TV broadcasters. The augmentations all need to be synchronized with and react to the broadcast images, which sounds like a great opportunity for things to go wrong. But while this technology doesn’t look like something we can get today, we could get it within a few years.

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