The last 12 months have been dark for HTC. Year over year, the company’s revenue was cut in half. At one point, the stock price hit an all-time low of $ 1.25 a share. Last we heard, HTC’s market share was hovering somewhere less than two percent of the market—it’s hard to get up-to-date numbers when analysts only ever list the company under “other.”

HTC is clawing back though. The HTC Vive—a VR headset it made in conjunction with Valve—leapfrogged Oculus to be the best and most complete VR package out there. For the past year or two, the company has been searching for alternative revenue stream away from the smartphone market. And while the Vive is still an early-adopter product, it’s a big bright spot in the company’s line up.

So what about the smartphone division then? For 2016, HTC has the HTC 10, a $ 700 all-metal smartphone. The specs are your standard 2016 flagship levels: a 2.15 GHz Snapdragon 820 with 4GB of RAM and a 5.15-inch 1440p display. It’s the design that is the big differentiator here, though. The 10 looks a lot like HTC’s post-2013 flagships, but the new phone works like a “best of” collection of past HTC design decisions.