Google turns the lights out on Glass’ social media channels

The last known image of whatever Google Glass has become; now, we’re pretty confident that it won’t bear the name Google Glass.

2015 came and went without any sign of a refreshed version of Google Glass, in spite of a late December FCC filing packed full of photos of a fancier, foldable take on the augmented-eyeglasses device. While we’re not entirely sure when to expect a new Google product that will rest comfortably on our faces, we’re pretty sure it won’t have the “Google Glass” name.

That’s because every single official social media channel for the product—the only remaining public faces for the device, since it hasn’t been for sale since January 2015—went dark over the weekend. A 9to5Google report pointed to Glass’ official statement to the Glass Explorers group on Google Plus, which directed any remaining Glassholes Glass wearers to a new support page with little more than a phone number and a Web contact form. Around the same time, the rest of Google Glass’ Facebook and Twitter pages received a full delete, as opposed to the product’s Google Plus page, which was left with an image of a sandals-wearing person taking a Glassified photo of an ocean sunset. The fact that the pages received total wipes, as opposed to placeholders, leads us to believe the company is shying away from old associations with the name.

But a Glass by any other name might still be sweet, as signs point to the augmented-eyeglasses device coming back to life. That momentum began nearly a year ago when Nest CEO Tony Fadell took the product line over and said it would receive a redesign “from scratch.” News followed in September that Google had swooped up a number of ex-Amazonians, who’d worked on the underperforming Fire Phone, to work on the refreshed Glass, now internally dubbed “Project Aura.”

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