Take a walk around the University of Washington campus and you will unquestionably run into, maybe literally, a student looking down at his or her smartphone. But just how many of them are snapping selfies to send to their friends on Snapchat? The selfie-exchanging ephemeral-messaging app has risen to popularity quickly, nearing 200 million daily active users and six billion video views per day since its launch five years ago. This fast growth has made the app a popular place to advertise. The Discover feature, introduced a year ago, is a way for big publishers to get in on Snapchat’s massive audience. They can contribute photos, videos, or articles… Read More
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