ESPN partners with Chinese tech giant Tencent to stream March Madness and NBA games in China

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Another American sports behemoth is teaming up with a Chinese tech company. ESPN announced today that it is partnering with Tencent, the Shenzhen-based company now worth more than $ 170 billion. The agreement lets Tencent stream ESPN content to its massive user base, which totals more than 600 million on WeChat. The messaging app, which is insanely popular in China, is most comparable to Facebook Messenger or WhatsApp but with many more features. Tencent also operates QQ.com, an instant messaging platform that also has a bevy of other services like games, music, shopping, movies, and more, which has more than 850 million users. “Tencent boasts a… Read More
GeekWire

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