LitterGram’s creator Danny Lucas responded to the complaint with a video plea to Facebook chief Mark Zuckerberg, asking him to allow the app to keep on trucking with its current name.
The app—which was launched in 2014—allows users who snap photos of languishing litter in a public area to upload the images, add a location tag, and make local authority officials aware of the problem. LitterGram is also used to name and shame litter bugs, especially drivers who toss stuff from their cars.
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